Software should be liquid, not solid.
The Problem We Saw
"I have all these tools, but I'm still the one doing everything. I'm the one checking inventory, pausing ads, sending follow-ups. The tools don't talk to each other, and none of them actually do the work for me."
The software industry built tools the way factories built machines—rigid, specialized, requiring humans to operate them. Need sales data? Open app A. Need ad performance? Open app B. Need to cross-reference them? Good luck.
We call this "solid software"—applications frozen into fixed forms by developers who had to guess what you'd need. Useful, but fundamentally limited. Your business is unique. Your software isn't.
We asked a different question: What if software could flow like water—taking the shape of whatever container you pour it into?
What Is Liquid Software?
Solid software is built on an assumption: developers know what you need better than you do.
Liquid software is built on a different truth: you know your business best—and AI can now translate your intent into instant capability.
Bustly is liquid software for merchants. Connect your data sources once, then tell Bustly what you need—in plain language. Actions flow to you in real time, shaped by your question, your context, and your business.
Gavin C.
Before Bustly, Gavin spent years working with small and mid-size businesses, watching firsthand how owners spent their evenings toggling between Shopify, QuickBooks, Meta Ads, and a dozen other platforms — doing work that should have been running itself.
The insight was simple: these businesses didn't need another tool. They needed an operator — something that could connect to all their tools and actually execute the day-to-day work. That's what Bustly became.
Our Principles
Adapt, Don't Impose
Solid software forces you into its logic. We build software that conforms to yours. Your workflow is the blueprint. Bustly fills in around it.
Flow, Don't Fragment
Data wants to move. Silos are artificial dams. We connect 50+ sources into a single stream of intelligence—because the best insights live at the intersections.
Simplicity Is Liquidity
If you need a manual, we've frozen the experience. Liquid software should feel effortless—like water finding its path. Complexity is a sign we haven't dissolved it yet.
Intelligence That Finds You
You shouldn't have to hunt for insights. In a liquid system, the right information surfaces at the right moment. Dashboards are static. We're building something that moves.
Under the Hood
Powered by the world's most advanced AI infrastructure.
Where We're Going
Bustly connects to the tools you already use — your store, your POS, your ad platforms, your accounting software — and runs your operations across all of them. Not just reading data, but actually executing tasks.
Inventory running low? Bustly places the restock order. Ad campaign losing money? Bustly pauses it and reallocates budget. Customer hasn't been back in a while? Bustly sends the follow-up. Every morning, you wake up to a summary of what Bustly handled overnight and what still needs your call.
You stay in control — you set the rules, the thresholds, and the guardrails. Bustly handles the execution, through iMessage, WhatsApp, Slack, Email, or whatever channel you prefer.
Ready to join the future?
Stop adapting to your tools. Start with a tool that adapts to you.